Top 12 Tips to Improve Your Local Roofing SEO Right Now

Want more roofing leads without spending a fortune on ads? Local SEO is the key! When homeowners search for “roof repair near me” or “best roofer in [your city]”, you want your business to show up at the top of Google. A well-optimized roofing website can bring steady traffic, more calls, and higher bookings all free!

This guide shares the top 12 proven SEO tips to help your roofing company rank higher, attract more customers, and grow your business. From Google Business Profile optimization to technical SEO, we cover everything you need to improve your local roofing SEO.

Claim and Optimize Your Free Google Business Profile
Get Regular Reviews from Happy Customers
Discover Local Keywords People Are Searching For
Optimize for Voice Search
Create a Dedicated Webpage for Each Service
Create Content Based on Local News Stories or Events
Optimize Your Website Content
Optimize Your Website for Mobile
Take Advantage of Online Business Directories
Build Authority with Link Building
Prioritize Technical SEO
Get Professional SEO Help

Why Roofing SEO is Important?

Roofing SEO helps your business appear at the top of search results when people look for roofing services in your area. Most homeowners search online before hiring a roofer. If your business is not visible on Google, you lose potential customers to competitors.

With strong local SEO, your website can rank higher, bringing in more traffic, leads, and calls. It also helps build trust, as people are more likely to choose a roofer with a strong online presence. By improving your SEO, you can attract more local customers without spending money on ads.

Key Benefits of Roofing SEO:

• Higher Rankings – Get found easily on Google when people search for roofers.

• More Leads & Calls – Drive more potential customers to your business.

• Free Organic Traffic – Save money by reducing your reliance on paid ads.

• Stronger Local Presence – Dominate your service area with a well-optimised website.

• Increased Trust & Credibility – People trust businesses that appear at the top of search results.

Tips to Improve Your Local Roofing SEO Right Now

Improving your local roofing SEO helps your business rank higher on Google, attract more local customers, and increase leads. Follow these 12 actionable tips to boost your visibility and stay ahead of competitors.

#1. Create & Claim a Free Google Business Profile

Your Google Business Profile (GBP) is a powerful tool for local roofing SEO. When homeowners search for “roofers near me” or “roof repair in [your city],” Google shows local businesses in the Map Pack (the top three business listings). If you claim and optimise your profile, you increase your chances of appearing in this prime spot, where most clicks happen.

How to Optimise Your GBP for Better Rankings:

Claim & Verify Your Profile – Visit Google Business Profile and claim your business. Google may ask for a postcard verification to confirm your address.
Complete Every Detail – Fill out your business name, address, phone number (NAP), website, services, and business hours. Incomplete profiles rank lower.
Use Roofing-Specific Keywords – Include terms like roof repair, replacement, emergency roofing, metal roofing, and shingle roofing in your business description and services. This helps Google match your profile to local searches.
Upload High-Quality Photos & Videos – Businesses with more photos get 35% more clicks and 42% more direction requests on Google. Add images of completed roofing jobs, your team in action, and before/after project shots.
Get More Customer Reviews – Google ranks businesses with more positive reviews higher. Ask happy clients to leave a review and always respond to reviews (even negative ones) to show professionalism.
Post Weekly Updates – Use the Posts feature to share recent projects, promotions, or helpful tips. Google rewards active profiles with better visibility.
Use the Q&A Section – Answer common roofing questions in the Q&A section of your profile. This helps educate potential clients and improves your SEO.

Pro Tip: Check your GBP insights to see how many people viewed, clicked, or called from your listing. Use this data to improve your profile over time!

#2. Get Regular Reviews from Happy Customers

Online reviews are one of the biggest ranking factors for local roofing SEO. Google and other platforms like Yelp, Yellow Pages, Checkatrade, Trustpilot, and Facebook use reviews to determine how trustworthy and relevant your business is. More positive reviews mean higher rankings, clicks, and roofing leads.

How to Get More Roofing Reviews:

Ask Every Happy Customer – Request a review after completing a roofing job. Most happy clients are willing to leave feedback if you remind them.
Make It Easy – Send a direct link to your Google, Yelp, or Checkatrade review page via text or email.
Offer Small Incentives (if allowed) – Some platforms allow you to offer a discount on future services or a small gift card for leaving a review.
Reply to Every Review – Always thank customers for positive reviews and professionally handle negative feedback.
Spread Reviews Across Platforms – Focus on Google first and encourage reviews on Yelp, Facebook, Trustpilot, Yellow Pages, and Checkatrade for broader visibility.
Use Follow-Up Emails – After completing a project, send an email saying, “We’d love your feedback! Here’s a quick link to leave a review.”
Ask in Person – When handing over the invoice or warranty, politely say, “Your feedback helps our business grow. Would you mind leaving a review?“

Pro Tip:

Set up automated review requests using tools like NiceJob, Podium, or Birdeye to send reminders to customers. The more consistent, fresh, and positive your reviews are, the higher Google will rank your roofing business!

#3. Discover Customer Keywords

To rank higher in local roofing searches, you need to use the right keywords—the ones homeowners are typing into Google when they need roofing services. Finding and using these local keywords helps Google match your website to potential customers in your area.

How to Find the Right Local Roofing Keywords:

Use Google Auto-Suggest – Start typing “roof repair” or “roof replacement” in Google and see what it suggests. These are real searches people are making.
Check “People Also Ask” & “Related Searches” – Scroll down Google results to find common roofing questions and related keyword ideas.
Use Keyword Tools – Free tools like Google Keyword Planner, Ubersuggest, and AnswerThePublic help you find high-traffic local keywords.
Spy on Competitors – Check what keywords top-ranking roofing websites in your area are using. You can use Ahrefs, SEMrush, or Moz to analyse their keyword strategy.
Focus on Service + Location – Use keywords like:
1. “roof repair [city].”
1. “roof replacement near me.”
1. “emergency roofer in [town].”
1. “best roofing company in [area]”

The more local keywords you use naturally, the higher your site ranks—bringing in more leads, calls, and booked roofing jobs!

#4. Optimise for Voice Search

More homeowners are using voice assistants like Google Assistant, Siri, and Alexa to search for roofing services. People now ask questions instead of typing short keywords. For example, instead of searching “roof repair NYC,” they might say, “Who is the best roofer near me?” Optimising for voice search helps your business rank higher for these queries.

How to Optimise for Voice Search:

Use Conversational Keywords – Focus on long-tail, question-based keywords like:
1. “Who is the best roofing company in [city]?”
1. “How much does a roof repair cost in [area]?”
1. “Where can I find a reliable roofer near me?”
Create a FAQ Page – Answer common roofing questions in a natural tone. Google pulls voice search results from clear, direct answers.
Optimise for Local Searches – Ensure your Google Business Profile is updated with the correct NAP (Name, Address, Phone Number) and service areas.
Use Structured Data (Schema Markup) – Adding FAQ Schema to your website helps Google recognise your answers and show them for voice queries.
Make Your Website Mobile-Friendly – Most voice searches happen on mobile devices. A fast-loading, responsive website ranks better for voice queries.
Write in a Natural Tone – Use simple, clear sentences in blogs and service pages. Google prefers content that mimics real speech.

Pro Tip: Check Google Search Console and Google Business Profile insights to see what questions people ask before visiting your site. Optimise your content around these queries to increase voice search visibility and get more roofing leads!

#5. Create a Dedicated Webpage for Each Service

Many roofing companies make the mistake of listing all their services on one page. This hurts SEO because Google struggles to rank your site for specific services. Instead, creating a separate webpage for each service helps you rank higher and attract more targeted leads.

How to Create High-Quality Service Pages:

Target One Service Per Page – Examples:
1. Roof Repair Services in [City]
1. New Roof Installation in [Town]
1. Emergency Roof Leak Repair Near Me
1. Flat Roofing Contractors in [Location]
Use Local Keywords in Key Areas – Add service + Location in:
1. Page title (e.g., Roof Repair Services in Manchester | XYZ Roofing)
1. Headings (H1, H2, H3)
1. First paragraph
1. Image alt texts
1. URL (yourwebsite.com/roof-repair-manchester)
Write Clear, Engaging Content – Each service page should:
1. Explain what the service includes.
1. Mention common problems homeowners face.
1. Highlight why your company is the best choice.
1. Include a strong call-to-action (CTA) like “Call Now for a Free Estimate”.
Add Customer Testimonials & FAQs – Reviews and answered questions improve conversions and rankings.
Include High-Quality Images & Videos – Show before-and-after roofing projects, team photos, and work progress.

Pro Tip: If you serve multiple locations, create location-based service pages (e.g., “Roof Installation in Leeds”). This boosts rankings for multiple areas and brings in more local roofing leads!

#6. Content Based on Local News Stories or Events

Publishing local news-related content helps your roofing business stay relevant, engage local customers, and boost SEO rankings. Google favours websites that provide fresh, locally relevant content, making this a powerful strategy for local roofing SEO.

How to Use Local News & Events for SEO:

Cover Local Weather Events – Homeowners search for roofing solutions after storms, hail, or hurricanes.
- Example topics:“How to Check Your Roof for Storm Damage After a [City] Hailstorm”
- “Best Roofing Materials for Harsh Winters in [Town]”
Report on Local Roofing Projects – Share details about a significant roofing project you completed in a specific neighbourhood.
Write About Community Events – Sponsor or participate in local festivals, home expos, or charity events and write about them.
Feature Local Homeowner Tips – Create content based on seasonal roofing maintenance specific to your city.
Interview Local Experts – Collaborate with home inspectors, real estate agents, or insurance providers to discuss roofing-related topics.
React to Local News – If a significant storm or weather change is reported, write an article on how it affects roofs in your area.

Pro Tip: Use Google Trends to see what local roofing topics are trending and create timely blog posts. Combine these with SEO-optimized keywords to attract more local traffic, leads, and backlinks!

#7. Optimise Your Website Content

A well-optimised website helps your roofing business rank higher on Google, attract more local customers, and convert visitors into leads. Google looks at content quality, keyword usage, and structure to decide how to rank your site. By optimising your content, you make it easier for search engines and potential customers to find you.

How to Optimise Your Roofing Website Content:

Use Local Roofing Keywords – Include keywords like:
1. “Roof repair in [city]”
1. “Best roofing company near me”
1. “Emergency roof leak repair [town]”
Write Clear & Engaging Headlines – Your H1 and H2 headings should contain primary keywords and grab attention.
Structure Content for Readability – Use short paragraphs, bullet points, and subheadings for easy reading.
Optimise Service Pages – Every roofing service (repairs, replacements, inspections) should have its dedicated page with detailed information.
Use Internal Links – Link to other pages on your site (e.g., from your blog post to a service page) to help Google crawl your website better.
Add High-Quality Images & Videos – Optimise image alt tags with roofing-related keywords to improve image search rankings.
Write Strong Calls-to-Action (CTA) – Every page should encourage visitors to call, book an estimate, or request a free quote.

Pro Tip: Run your content through Grammarly or Hemingway Editor to keep it simple, clear, and SEO-friendly. Google rewards well-structured, useful content, which leads to higher rankings and more roofing leads!

#8. Optimise Your Website for Mobile

More than 60% of searches for roofing services happen on mobile devices. If your website isn’t mobile-friendly, Google ranks it lower, and potential customers may leave before booking a service. A fast, easy-to-navigate mobile site helps you rank higher, get more calls, and convert more visitors into leads.

How to Optimise Your Roofing Website for Mobile:

Use a Responsive Design – Your website should automatically adjust to fit all screen sizes (phones, tablets, desktops).
Improve Page Speed – Slow sites lose customers. Use Google PageSpeed Insights to check your speed and:
1. Compress large images
1. Minimise code (CSS & JavaScript)
1. Use a fast web host
Make Buttons Clickable – Calls-to-action like “Call Now“ should be large and easy to tap.
Simplify Navigation – Keep menus short and clear so users can quickly find what they need.
Enable Click-to-Call & Click-to-Text – Make your phone number clickable so users can call instantly.
Use Large, Readable Fonts – Small text is hard to read on mobile. Stick to 14px-16px fonts for clarity.
Test on Multiple Devices – Check your site on iPhones, Androids, tablets, and desktops to ensure it looks great everywhere.

Pro Tip: Use Google’s Mobile-Friendly Test to see if your site meets mobile SEO standards. A fast, mobile-optimised website leads to higher rankings, roofing leads, and more calls!

#9. Take Advantage of Online Business Directories

Listing your roofing business in trusted online directories helps improve local SEO, build credibility, and attract more leads. Before deciding, many homeowners search for roofers on platforms like Google Business Profile, Yelp, Yellow Pages, and Checkatrade. These directories increase your online presence and help Google recognise your business as legitimate and trustworthy.

How to Optimise Your Business Listings:

Use Consistent NAP (Name, Address, Phone Number) – Make sure your business details match exactly across all platforms.
Write a Keyword-Optimised Description – Include roofing keywords like “roof repair,” “roof replacement,” and “emergency roofer in [city].”
Upload High-Quality Photos – Show your roofing team, completed projects, and customer testimonials.
Encourage Customer Reviews – More positive reviews on directories improve SEO rankings and trust.
Update Your Listings Regularly – Keep your contact details, services, and business hours current.

Pro Tip: Use tools like Moz Local, BrightLocal, or Yext to automatically manage and sync all your directory listings. The more consistent and optimised your listings are, the better your roofing business ranks in local searches!

#10. Build Authority with Link Building

Link building is one of the most powerful SEO strategies for roofing businesses. When trusted websites link to your site, Google sees your business as credible and authoritative, which boosts your rankings. The more high-quality backlinks you earn, the higher your site ranks for local roofing searches.

Best Link-Building Strategies for Roofers:

Get Listed in Local Directories – Submit your roofing business to Google Business Profile, Yelp, Yellow Pages, Checkatrade, and HomeAdvisor.
Earn Local News Mentions – Contact local newspapers or online news sites to feature your projects (e.g., “Local Roofer Helps Homeowners After Storm”).
Guest Post on Industry Blogs – Write expert articles on home improvement and roofing blogs with a link to your website.
Partner with Local Businesses – Exchange links with contractors, home builders, and real estate agencies.
Get Featured on Community Websites – Sponsor local charity events or home expos and ask for a link to your website.
Fix Broken Links – Use tools like Ahrefs or Moz to find broken roofing-related links and suggest you site as a replacement.
Use social media for Backlinks – Share valuable content on Facebook, LinkedIn, and local groups to attract organic links.

Pro Tip: Focus on quality over quantity 5 links from high-authority sites (e.g., news websites or roofing blogs) are more valuable than 100 low-quality links. A strong backlink strategy helps your roofing business rank higher, increase traffic, and build long-term SEO success!

#11. Prioritise Technical SEO

Technical SEO ensures your roofing website is fast, secure, and easy for search engines to crawl and index. A slow or poorly optimised website can hurt your rankings even with great content. Fixing technical SEO issues improves user experience, search visibility, and lead conversions.

How to Improve Technical SEO for Your Roofing Website:

Improve Page Speed – Use Google PageSpeed Insights to check speed and optimise:
1. Compress images (use WebP or JPEG format).
1. Enable browser caching to load pages faster.
1. Minimise CSS, JavaScript, and unnecessary code.
Ensure Mobile-Friendliness – Google ranks mobile-optimised sites higher. Test your site with Google’s Mobile-Friendly Test.
Fix Broken Links & Errors – Use Google Search Console to find and fix 404 errors, redirects, and broken links.
Use an SEO-Friendly URL Structure – Keep URLs short, clean, and keyword-rich (e.g., yourwebsite.com/roof-repair-manchester instead of yourwebsite.com/p=123).
Optimise XML Sitemap & Robots.txt – Submit an updated sitemap to Google Search Console so search engines can crawl your pages efficiently.
Enable HTTPS Security – Secure your website with an SSL certificate (Google prefers secure sites, and users trust HTTPS sites more).
Use Schema Markup for Local SEO – Add LocalBusiness Schema to help Google display your business details in search results.
Minimise Duplicate Content – Ensure each page has unique content to avoid SEO penalties.

Pro Tip: Run a full technical SEO audit using tools like Screaming Frog, Ahrefs, or SEMrush. Fixing technical SEO issues ensures your roofing website ranks higher, loads faster, and attracts more local leads!

#12. Get Professional SEO Help

SEO is a long-term strategy that requires ongoing work to stay ahead of competitors. Hiring an SEO expert can save you time and bring faster, better results if you’re too busy running your roofing business. A professional SEO service can help you rank higher, get more traffic, and generate roofing leads consistently.

Why Hiring an SEO Expert is Worth It:

Saves Time – SEO takes time, from keyword research to backlink building. Professionals handle everything so you can focus on running your business.
Faster Rankings & More Leads – SEO agencies have proven strategies that can help your site rank higher and faster.
Avoid Costly Mistakes – Incorrect SEO (like keyword stuffing or bad backlinks) can harm your rankings. Experts ensure everything is done correctly.
Stay Ahead of Competitors – SEO pros track algorithm changes, keeping your business ahead of local competitors.

What an SEO Professional Can Do for Your Roofing Business:

Conduct an In-Depth SEO Audit – Identify website issues and opportunities.
Optimise Your Google Business Profile – Improve rankings in Google Maps & Local Pack.
Research High-Value Roofing Keywords – Find keywords that bring in local leads.
Create & Optimise Content – Write SEO-friendly blogs, service pages, and FAQs.
Improve Website Speed & Mobile Experience – Make sure your site is fast and mobile-friendly.
Build Quality Backlinks – Get links from trusted local directories, blogs, and news sites.
Monitor & Adjust Strategies – Track performance with Google Analytics and Search Console.

Pro Tip: If you want consistent roofing leads and higher rankings, invest in an SEO service specialising in local roofing SEO. A well-executed SEO strategy can generate organic leads every month—without paying for ads!

FAQs on SEO for Roofers

What is SEO?

SEO (Search Engine Optimisation) improves a website to rank higher on Google and other search engines. This helps more people find your roofing business online when they search for services like “roof repair near me.”

Why is SEO important for roofers?

SEO helps roofers get more leads by making their business appear higher in Google search results. A well-optimised website brings more calls, traffic, and local customers—without paying for ads.

Can I do SEO myself?

Yes! You can start by optimising your Google Business Profile, using local keywords, and adding fresh content. However, SEO takes time, and hiring an expert can help you get faster, long-term results.

How do keywords play a role in SEO for roofers?

Keywords help Google understand what your business is about. Using terms like “roof replacement in [city]” or “best roofer near me” on your website makes it easier for local homeowners to find you.

How can I improve my local SEO?

To improve local SEO:

• Claim and optimise your Google Business Profile.

• Get customer reviews on Google, Yelp, and Checkatrade.

• Use local keywords in your content (e.g., “roof repair in Manchester”).

• List your business in local directories.

Do I need more content on my roofing website?

Yes! Google ranks websites higher when they have helpful, fresh content. Adding service pages, blog posts, FAQs, and location-based pages can boost your rankings and attract more roofing leads.

How can link building benefit my roofing business?

Link building helps your website gain authority and rank higher. When trusted sites (like directories, blogs, or news websites) link to your roofing site, Google sees your business as more trustworthy. This helps increase rankings and website traffic.

What is technical SEO, and is it essential for roofers?

Technical SEO makes your website faster, more secure, and mobile-friendly. It includes fixing broken links, improving page speed, and using structured data. Without technical SEO, your website may rank lower or load slowly, making customers leave your site.